SEO in Czech Republic

I’m Martin Žatkovič your help if you are looking for someone to do SEO in Czech Republic. If you’re looking for someone to deliver SEO projects, consulatation about expectation of expansion to Czech market in SEO or if you want to find someone who will help you deliver big projects there, I’m there to help you.

✅ I handle SEO projects in the Czech Republic

✅ I help with consultations before entering the Czech Republic

✅ If I’m not the best match, we’ll find someone together

Why should I be the ideal person for you?

I’m one of the most active people in Czech SEO community. We are small community about 200 – 400 people and we meet on few conferences and actions where I usually speak. So we know each other very well. So if you have specific „criteria to meet“ I should help you to find best match for you and your project.

I’m also travelling around the world to meet other SEO consultants at conferences. Even though I think we have a lot of interesting people and information in the Czech Republic, it’s probably the meetings with people from all over the world that enrich me the most, because they often see things differently and I try to bring that back and apply it here.

What I learn or test myself, I try to publish monthly on Friends of Advanced SEO – one article a month is my goal for 2025 – and also make some micro-tools available that I use myself.

Sometimes I find myself being too analytical. When we talk about SEO, I automatically check if what we are inventing makes sense or not, I try to offer an altruistic view and overall arrive at the „best possible solution“. Even though I see this as a negative trait somewhere, I think it might not be a bad thing when it comes to expanding into the Czech market.

What should I do for you in SEO?

I will do everything if the project is interesting and you are willing to push it. I don’t like doing audits that are not used. I am here for everyone who really wants the most from Czech SEO.

Below is an overview of what I do on a regular/daily basis, but it’s best if we meet and discuss it. I may be just a foot in the door, I’ll recommend someone better who is deeper in that particular niche.

🔎 Consult your expansion into Czechia as I have wide experience from our market.

🔎 Find best SEOs from Czech Republic to match your project criteria.

🔎 Any support in continous SEO as somene independent.

🔎 And any assistance with technical SEO on your platform, crawling, indexing, JavaScript

🔎 Analysis based first-party data from GSC / GA / website or quick keyword analysis.

🔎 Any NLP / GPT / Vectors / AI SEO oriented on Czech market

What’s my expertise?

For the last 5 years I have been working for Seznam.cz which is a Czech search engine and media company and there I am doing SEO on zbozi.cz (price comparison site) and mapy.cz (travel maps app) which are one of the biggest sites in Czech Republic with only one goal get more traffic from Google.

Before Seznam, I’ve worked for 3 years at two of the biggest SEO agencies on various clients. Before that I was a programmer. Since we have ChatGPT, I’m also focusing a lot on AI and its implementation in processes.

Differences of Czech SEO market

There are a few differences that you will face when you come to the Czech SEO market and that should be interesting for you. So I’m going to write them down here so that you can think about them, because it might make a difference in your decision 🙂

Czech SEO agency or freelancer

Usually you find an agency when expanding to other countries, I think, but the Czech Republic is different because throughout history many skilled people have gone freelance, so the Czech Republic is a bit unique in that it has only a few SEO agencies and then a lot of skilled freelancers.

Average price is around 1 250 – 2 000 CZK per hour

Your price expectations should be between CZK 1,250 and 2,000 per hour of work by experienced SEOs or the same price in Euros, which is between EUR 50 and 80.

Seznam as second Search Engine

The Czech Republic is one of the countries where we have two (or three if you count Bing) search engines. Of course Google has the majority of the market with about 75 – 80%. Seznam has about 10 – 20% depending on the niche and the rest is Bing and other search engines.

Statcounter statistics of Czech SEO market from November 2024

When I’m talking to someone in our community, we usually agree that the list has older users. So if your product is aimed at „older people“ then Seznam has to be in our marketing strategy somehow.

Contact me for SEO in Czech Republic

If you want SEO in Czech Republic then feel free to fill this form with few information, I will look at your domain and send you calendar with my free slots to meetup.

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Quickly about me

I’m Martin Žatkovič, an SEO consultant based in Pilsen in the Czech Republic, where I’ve lived since I was born. I started my career at the age of 15 when I wanted to become a programmer. But websites I made didn’t work well for clients because they missed „marketing phase“, so I started learning SEO & Marketing.

Now I enjoy making money for clients much more than programming, which is why I have been doing marketing for over 9 years. I’ve worked my way up in agencies, I’ve honed my skills in-house, and now I work on projects with one goal in mind: to make money for clients.

I’m on Chiang Mai SEO conference
First SEO business conference